Anatomy of a Control: St. Jude Children's Research Hospital
Basic, straight-forward direct mail maintains the extraordinary legacy of Muzyad Yahkoob.
St. Jude, by the way, is the patron saint of lost causes. I know him well, because he enabled me to graduate from Andover in 1953.
After that, Thomas moved his family to Chicago, where his acting career got its start.
The entertainer repaid St. Jude mightily by enlisting the help of some Memphis businessmen and raising money to found St. Jude Children’s Research Hospital, which is devoted to curing catastrophic illnesses in children.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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