Anatomy of a Control: St. Jude Children's Research Hospital
Basic, straight-forward direct mail maintains the extraordinary legacy of Muzyad Yahkoob.
Aside from crisscrossing the country to raise money and bringing scores of his colleagues from the entertainment world to Memphis, Thomas turned to fellow Arab Americans to persuade them that they “as a group, should thank the United States for the gifts of freedom given their parents.”
In 1957, 100 representatives of the Arab-American community met in Chicago to form the American Lebanese Syrian Associated Charities to raise funds to support the hospital.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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