Anatomy of a Control: St. Jude Children's Research Hospital
Basic, straight-forward direct mail maintains the extraordinary legacy of Muzyad Yahkoob.
The group, which has its national headquarters in Memphis and regional offices throughout the United States, handles all the hospital’s fundraising efforts and brings in millions of dollars annually.
Today, ALSAC is the fourth-largest nonprofit, health-related fundraising organization in the United States and is supported by the efforts of more than a million volunteers nationwide.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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