Anatomy of a Control: St. Jude Children's Research Hospital
Basic, straight-forward direct mail maintains the extraordinary legacy of Muzyad Yahkoob.
The hospital opened its doors in 1963 and has since treated more than 20,000 children from all over the United States and 60 foreign countries. The criterion for admission is referral by a physician of a child with a newly diagnosed disease that had been under research at St. Jude. All costs are covered by the ALSAC.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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