Anatomy of a Control: St. Jude Children's Research Hospital

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“A letter should look like a letter,” the late copywriter Dick Benson said.

Prior to 1870, personal letters were written by hand with a pencil or a quill pen that was dipped in ink. In 1868 Christopher Latham Shoals received a patent for the first practical modern typewriter.

For nearly a century, the typical typewriter used a Courier or Elite font, which became the standard look for hand-created letters, reports, transcripts or manuscripts.