Anatomy of a Control: St. Jude Children's Research Hospital

This little note from Marlo looks for all the world like the writer had two-fingered it on her old Remington or Royal; signed it (in blue); inserted it into a plain-Jane window envelope along with the BRE and stamp sheet; licked the flap; and stuck it in the mail.

Here, Canadian writer/designer Ted Kikoler’s advice bears repeating: “Anything you can do to a mailing that makes it look like a human hand has touched it should help response.”