Basic Strategies for Multi-Channel Integration

It’s one thing to fundraise via multiple channels, another thing entirely to integrate those channels so they work in concert with one another during fundraising or activism campaigns and foster the best possible relationship with donors.

For advice on some basic strategies to get from the point A of multiple channels to the point B of integration, I spoke with L.W. Robbins Associate’s Amy Beaudoin, senior copywriter, and Bryan Terpstra, VP of client services.