Basic Strategies for Multi-Channel Integration

Also, double-check who signs your direct-mail letters and the sender name on your e-mail blasts. Who is it? Are they the same person? Why is it that particular person? Test these elements to see what works best, and try to keep it consistent in all channels.

The most important thing to keep in mind when integrating channels is collaboration, Terpstra says. Integration works when the staff from different departments work together and communicate with one another.