Baycrest & Scotiabank Team Up for Innovative Approach to Fundraising

"The launch of this app marks an exciting new direction as we begin to roll out our mobile giving strategy at the Foundation," said Susan Sutton, President, Baycrest Foundation and Vice President, Global Institutional Advancement at Baycrest.

The Scotiabank Pro-Am app supports a player's mobile giving strategy by allowing the player to reach out to existing contacts via direct email. The app also connects with a player's Facebook and Twitter profiles, encouraging social giving. It is simple and easy to use and gives a donor options for donating and sharing the act of giving using their social networks. The app supports the upcoming Toronto and Vancouver Pro-Am as well as 2013 events across the country. New registrants can use the app for games in either season.