Baycrest & Scotiabank Team Up for Innovative Approach to Fundraising

"The app gives players the opportunity to share their participation socially amongst their networks," said Sutton. "Players already use Facebook and Twitter to keep up with their friends and family -- now they can use our app to help share a cause that's important to them as well."

The Scotiabank Pro-Am for Alzheimer's is an innovative fundraiser that offers amateur hockey players the chance to play with and against a host of NHL alumni while raising critical funds for Alzheimer's research and care at Baycrest and has raised more than $16 million in its six-year history. Teams must raise a minimum of $25,000, and the teams that raise the most funds get to draft an NHL alumnus to play on their team.