Easier Said Than Done: 6 Freakish Facts About Fundraising

Forget talking dogs and bearded ladies. Today we’re displaying some freaks and oddities from the fundraising world that will boggle your mind and make your knees weak from sheer wonder. Step right up!

Blank carrier envelopes usually outperform envelopes with teasers.
It’s sad. We work so hard to create teasers that will improve response. But a blank envelope beats one with a teaser about 75 percent of the time.