Easier Said Than Done: 6 Freakish Facts About Fundraising

Typos improve response.
I can’t prove this — I haven’t yet found an organization willing to test this by making errors on purpose — but I believe it’s true.

I hate to say how many times I’ve seen a cringe-inducing error in a printed piece — like the word “pantry” spelled “panty” (you can imagine where that goes) — only to experience better-than-expected results. It’s happened often enough that it seems like more than a coincidence.