Easier Said Than Done: 6 Freakish Facts About Fundraising
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Typos get attention. That means close and careful reading. And someone who does that is setting herself up to give.
Errors happen. Nobody likes them. But maybe they aren’t so bad. If you’re gutsy (and crazy) enough to purposely test this notion, I’d love to hear from you! FS
Jeff Brooks is creative director at Columbia, Md.-based database marketing agency Merkle.
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