To the Point: Be Generous to Inspire Generosity
What a double espresso says about human behavior and donor loyalty.
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I lived in Ukraine a few years ago, and a friend who just returned from there told me a great story that holds the secret to inspiring generosity. Really.
My friend was eating breakfast at a pricey hotel frequented by his international agency. Two beverages came with the breakfast package. He ordered the first: a double espresso. Toward the end of his meal, he ordered another.
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Katya Andresen
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