To the Point: Be Generous to Inspire Generosity

2. Give thanks. Spend a lot more time thanking donors and reporting on their impact than asking them for more money. Make them feel treasured rather than going after their treasures. I've said it before, and I'll say it again: The No. 1 reason donors quit supporting an organization is how they were treated by the organization. They hate too many appeals, not enough thanks and a lack of information on impact.