To the Point: Be Generous to Inspire Generosity

3. Give credit. It's not enough to be grateful. Give your donors the credit for everything you do. Don't say, "With your donation, we did xyz;" say, "You did xyz." Don't say, "We're so great;" say, "You're so great." Tell your donors they are doing good works every day of the week through their support of you. This turns donors into owners of your mission, and you can't get more powerful than that.