To the Point: Be Generous to Inspire Generosity

So back to the Ukrainian waiter. He was looking at the customer as someone who was costing the hotel money and therefore should be squeezed for every dime. We tend to look at donors in a similar way. We think donors are people from whom to extract value. That is wrong. We should instead show them value, over and over, and the money will follow. Have you heard the expression you should do what you love and the money will follow? In this case, you should give love (and appreciation), and the money will follow.