Be Good

2. Being generous with our information. If you have really useful information, share it first and ask for support after. You could require money and registration to get valuable information from your organization, but increasingly online users will just go elsewhere if you present that barrier. Give it away and people will give. I truly believe this. Just look at public radio. How many listeners would they have if you had to pay to tune in, like cable TV? We give away loads of free trainings and information here at Network for Good — and wouldn’t you know it, a lot of the people who get things for free decide to become paying customers of our other services.