Be SMART About Fundraising

1. Ensure that your organization’s strategy and goals are crystal clear.
Without clear organizational goals, marketing goals can’t be defined. If you can’t articulate your goals clearly, your problems are bigger than weak messaging.

2. Build understanding and support of leadership and colleagues.
The three most-cited barriers to effective messaging (lack of leadership support, too busy, and concern about expense) underscore the degree of messaging crisis. Communications succeed only when it’s built on effective messaging. Refusing to invest the time and money it takes to craft those messages will undermine your entire communications agenda. It’s an investment your leadership can’t afford not to make.