What They Get Is Key to Why They Give
Be sure your donors know exactly what the benefits of giving are.
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Soon after I was divorced, I heard a story on NPR that really got to me. I was driving home from work, half-listening to a profile of East St. Louis. It was about the area’s extreme poverty and the efforts of some extraordinary people to rise above their circumstances and make better lives for their families.
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Katya Andresen
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