What They Get Is Key to Why They Give
Be sure your donors know exactly what the benefits of giving are.
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As a single, working mother of two daughters myself, I was amazed and humbled by this woman. Though my life is far easier than hers, I did have an inkling of just how much strength it took to do what she did.
When I got to work, I tracked down the NPR reporter, e-mailed him, thanked him for the story and asked him to put me in touch with the woman. After he got her permission, he gave me her contact information. I told the woman how much I admired her and thanked her for inspiring me, and then I sent a small check to support her daughters’ education.
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Katya Andresen
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