What They Get Is Key to Why They Give

Think about this formula the next time you ask for money. Remind donors of the returns of giving, which are precious indeed. Here are a few qualities of a great benefit exchange:

IMMEDIATE: What will people get right away in exchange for doing what you ask — whether you want them to give money, volunteer or quit smoking? Some good causes deal with the immediacy challenge with a gift like a T-shirt, hat or wristband. These offerings provide the person who donated money or took some action with an instant benefit — recognition. Other options? Show how someone can save a life RIGHT NOW. Demonstrate how he or she can feel good by making a difference THIS SECOND. And above all, make it incredibly easy to act, so people will believe they will get the benefit exchange pronto.