Be sure your donors know exactly what the benefits of giving are.

By Katya Andresen

The bottom line? Doing good is not a one-way transaction. It’s an exchange — I give your cause support or dollars, and you give me some thing or some feeling that I want and value, right away. In my case, I gave to a woman in East St. Louis because she gave me faith in myself. And that is a benefit that not only compels a donation but is also most certainly priceless. FS