How are you feeling about that headline? What if I went on to say, “And I wrote a really good book about nonprofit marketing that you should definitely buy. It’s a work of staggering genius.”
More than likely, you’d be skeptical. You might wonder, “Who the heck is this showoff?” You might even turn the page of this magazine, muttering under your breath, “What a shameless self-promoter!”
To the Point: Because I Said So
How are you feeling about that headline? What if I went on to say, “And I wrote a really good book about nonprofit marketing that you should definitely buy. It’s a work of staggering genius.”
More than likely, you’d be skeptical. You might wonder, “Who the heck is this showoff?” You might even turn the page of this magazine, muttering under your breath, “What a shameless self-promoter!”