Here’s my point: Telling everyone you’re great isn’t so great. That presents an interesting problem for fundraisers. Our job is to convince people that ours is a great cause, but the way to do that isn’t as simple as telling them that it’s a great cause.
One of my favorite social psychologists, Robert Cialdini of the “Influence” books fame, has put a lot of study into how to solve this conundrum. One scientifically proven solution is to get someone else — preferably a true believer, but even a paid representative will work — to do the promotion for you.
To the Point: Because I Said So
Here’s my point: Telling everyone you’re great isn’t so great. That presents an interesting problem for fundraisers. Our job is to convince people that ours is a great cause, but the way to do that isn’t as simple as telling them that it’s a great cause.
One of my favorite social psychologists, Robert Cialdini of the “Influence” books fame, has put a lot of study into how to solve this conundrum. One scientifically proven solution is to get someone else — preferably a true believer, but even a paid representative will work — to do the promotion for you.