This has never been truer than now. People are more suspicious than ever of claims of superiority, unless they come from people they know. The rise of social media is all about the trust and sense of community we feel within our circles of influence.
Have your champions flaunt your credentials. Encourage them to trumpet your merits. Thank them profusely when they toot your horn so you don’t have to do it yourself. (The sound emanating from the horn is far lovelier when you’re not the one playing it.)
To the Point: Because I Said So
This has never been truer than now. People are more suspicious than ever of claims of superiority, unless they come from people they know. The rise of social media is all about the trust and sense of community we feel within our circles of influence.
Have your champions flaunt your credentials. Encourage them to trumpet your merits. Thank them profusely when they toot your horn so you don’t have to do it yourself. (The sound emanating from the horn is far lovelier when you’re not the one playing it.)