Because It Matters: Avoiding the Not-So-Fab Four

Here are four all-too-common roadblocks to effective fundraising. Wrestle with these, and you will be on your way to raising more money.

1. Failure to correctly identify your brand promise
I’m sure you know what your organization does and why it exists, but do you know what you promise your donors when they choose to support you? Your brand promise is the single most important element of your fundraising program because it explains to donors how you are meeting their needs and expectations.