Because It Matters: Avoiding the Not-So-Fab Four

These are simple steps to get a handle on the metrics of fundraising for your organization. When it comes time to debate how budgets will be allocated, you’ll be armed with the basics to make your case.

Timothy Burgess is co-founder of the Domain Group, an international direct marketing and communications agency exclusively serving nonprofit organizations in North America and Europe. He has 26 years of fundraising and marketing experience. He can be reached by e-mail at tim.burgess@thedomaingroup.com or by phone at 206-834-1480.