Because It Matters: Avoiding the Not-So-Fab Four

Do you remember the famous branding study completed many years ago at Disneyland? What is the Disneyland brand promise? Is it about amusement rides or movies? Is it about Mickey Mouse? Is it about a clean park? No, the Disneyland brand promise is all about family fun and wholesome entertainment. In essence, Disneyland is selling the benefit of a great time with your family and friends.