Web Bonus: The Art and Science of e-Cultivation

3. Make the ask as tangible as possible. Be specific about how a gift will help your organization accomplish its mission and objectives. Where feasible, illustrate what a specific gift level will help achieve. For example, Our Voices Together enables supporters to give “Gifts That Count,” such as $35 to provide a year’s supply of educational materials to an underprivileged child in Thailand or $25 to cover the approximate cost of one desk, or a supplemental stipend for a teacher or school staff member at a school in one of several villages in Afghanistan.