Web Bonus: The Art and Science of e-Cultivation

1. Offer compelling content. Provide opportunities for user-contributed content to turn static copy into a conversation. Get your supporters to tell their stories online and comment on articles. For example, Trisomy 18 Foundation has realized significant list growth and additional fundraising through personal tribute pages that allow people to create sites in memory or in honor of someone, and share their inspirational stories, photos and updates.