Benevolink lets consumers tie purchases to charitable giving.

By Abny Santicola

More than just online
The second phase of the Benevolink shopping service — a brick-and-mortar component — was launched Oct. 1, 2005, when Richmond, Va.-based supermarket chain Ukrop’s partnered with Benevolink for its Golden Gift community-giving program. The program enables shoppers who purchase Ukrop’s-brand products to earn funds that they can direct to some 2,000 participating Virginia nonprofits quarterly.