Benevolink lets consumers tie purchases to charitable giving.

By Abny Santicola

The Richmond SPCA, based in Richmond, Va., historically has been a recipient of large contributions through the Golden Gift program, and the program’s alliance with Benevolink makes it even easier for shoppers to give. Whereas donors used to have to hand-deliver or mail in to Ukrop’s a card indicating where they wanted to allocate their funds, now they can do all of the distribution online.