Bernhart Survey: Recession Easing Its Grip on Direct Marketing Employment

Bernhart noted that business-to-business direct marketers are faring better overall in the key employment indicators compared with their business-to-consumer counterparts.

For example, when asked if they plan to reduce staff, 13% of business-to-consumer direct marketers said they expect further layoffs this summer compared with 9% among
business-to-business respondents.