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Despite the abundance of job seekers, the survey also shows that filling open direct marketing positions is not always an easy task. When asked if they were experiencing difficulty hiring new talent, 42% said it was either "very difficult" or "somewhat difficult" to fill certain positions.
When asked what specific positions will be in greatest demand this summer, Bernhart said the list of job categories named was across the board including analytics, sales, creative, technical and marketing. "There was lots of mention of analytics from agencies, service providers and marketers," said Bernhart.
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