A Love Story in Words and Pictures

The package's offer is an invitation "to honor a beloved, departed pet at our special ceremony to recognize the joy animals bring to our lives — and to help more homeless pets feel the same love you've shared with your own pet."

A "Tribute Card" is enclosed to have my pet included in a blessing ceremony, and in a delightful donor-engagement strategy, it invites me to attach a photo or share whatever I'd like about my pet. And — smart, smart move! — the tribute card is very quietly personalized with my name and member ID in tiny type at the bottom.