Multichannel Explosion ... and Evolution for Fundraisers

The following is an excerpt from "The Art & Science of Multichannel Fundraising," the new 131-page report from DirectMarketingIQ. It includes nine chapters from leading fundraisers on channel selection, messaging, direct mail, e-mail, mobile, social media, multichannel renewal, multichannel testing and more. It also features eight multichannel case studies on successful campaigns from such organizations as the Human Rights Campaign, the Gorilla Organization, the Salvation Army and the Children's Hospital of Philadelphia.