Multichannel Explosion ... and Evolution for Fundraisers

Research continually reinforces the axiom that constituents with online and offline relationships are simply more valuable. More channels typically result in more touches and more solicitations; these constituents respond in their channels of choice with more frequency than any others.

Navigating the unknown of a rapidly evolving multichannel world can be overwhelming. The reality is that research and testing no longer keep pace with technological innovation. It's critical that organizations continue to act and adapt.