Multichannel Explosion ... and Evolution for Fundraisers

Getting bogged down in constructing the perfect solution is not an option. The availability of information, the profusion of media sources, the boom in the number of nonprofits created each year mean that we are living in a world where nonprofits must become increasingly competitive for donor dollars. Connecting people to your cause in ways that maximize the value of every relationship requires the right mix of techniques, technologies and timing to achieve the results you desire.