Best Practices for Successful Special-event Execution

It's essential that each fundraising event you do is better than the last and has met your fundraising objectives and provided a return on your -- and your sponsors' -- investment of time and money. This will give you a solid foundation on which to launch your next event. Your media and sponsors will be focused on the financial results that your last event produced, the guests that came out and supported your cause and how well your event was received. Remember, strategically planned, this year's event can be successfully used as a marketing tool for your next fundraising event. One sponsored event, if favorably received, can result in additional sponsors lining up to be part of the next event, which is something to aspire to.