Better World Books Creates Unprecedented Financial Incentives for Nonprofit Literacy Partners

“One key to our approach in social entrepreneurship is establishing clear, quantifiable benchmarks for success for our partners—and rewarding them when they meet or exceed those goals,” said Murphy.

Better World Books, winner of the 2009 Business Week Most Promising Social Entrepreneur Award and a founding B Corporation, is a fast-growing social enterprise that collects books and sells them online to fund literacy initiatives worldwide. Through partnerships with more than 1,800 college campuses and 1,500 libraries nationwide, Better World Books has generated over $6 million for its non-profit, library and college partners, donated 1.3 million books to literacy programs globally, and diverted over 22 million books from landfills.