Beyond Sponsorship

In its whitepaper, “Cause Marketing: Beyond Sponsorship and Coupons,” social-enterprise consulting firm Community Wealth Ventures lists seven steps nonprofits need to take to build strategic alliances with their for-profit partners. Following is a synopsis of CWV’s suggestions:

1. Set goals.

Know what your goals are. Are you only trying to raise money? Or are you also attempting to raise awareness of your cause; build brand recognition for your nonprofit; develop a campaign that engages people at a grass roots level?