Beyond Web 2.0 Buzz

Web 2.0 is the new kid on the block, for businesses and nonprofits alike. What follows any introduction of the phrase “Web 2.0” is a host of terms like Facebook, MySpace, YouTube, Flickr, Second Life, etc. — the list seems endless and grows by the day. It’s easy to get lost in the buzzwords, but the key to leveraging Web 2.0 capabilities is to do what your organization should have been doing all along: focusing on its mission and message.