Beyond Web 2.0 Buzz

This was the advice shared by the presenters of a session on “How to Handle the Web 2.0 Curve Ball” at the DMA Nonprofit Federation 2007 New York Nonprofit Conference last week.

Sheeraz Haji, president of Convio, got the ball rolling, discussing the key benefit of Web 2.0 tools: the ability to grow an organization’s constituent base. Adding Web 2.0 capabilities to its online presence helps an organization make its site more engaging and allows it to go where supporters are, rather than wait for them to come knocking on its door.