Beyond Web 2.0 Buzz

The main challenge The International Rescue Committee finds with Internet outreach is that it doesn’t tend to attract a younger demographic of donors and supporters, Chief Marketing Officer Marc Sirkin said. The organization has begun using Web 2.0 strategies to gain access to new, untouched donors and advocates, which Sirkin says has worked, but there’s not yet a complete picture in terms of data and statistics as to the success of the strategies.