BidPal Rebrands as OneCause
On Jan. 9, mobile fundraising platform known as BidPal has rebranded itself as OneCause. The rebrand aims to reflect the company's evolution from a mobile-bidding services to an integrated fundraising technology partner, according to a company press release. The OneCause name recognizes that the fundraising community shares "one cause, and that is to build a better tomorrow."
“We put our clients’ causes at the center of everything we do. Listening to our customers and understanding their needs and challenges, we built a platform of easy-to-use fundraising solutions to help them raise more money and reach more supporters. As OneCause, we will build on the BidPal heritage of creating innovative solutions that align with technology trends and changing donor demographics.” — Steve Johns, CEO of OneCause
Additionally, to celebrate the company's rebrand, OneCause launched its "YourCause" employee program, which gives full-time employees the opportunity to donate "one free Do-It-Yourself BidPal Mobile Bidding fundraiser" to a cause of their choice.
To learn more about OneCause, click here.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.
