Big Data, Crowdfunding and the Fundraising Technology Craze

Steinberg wrote the appeal, found the visuals, came up with the Vassar500 campaign name and thought through the entire thing, McCarthy adds. Of course, Steinberg had plenty of help, including with the name. Historically, the better of the February fundraising appeals for Vassar had brought in about 500 donors, so the goal of this new crowdfunding initiative was to bring in 500 donors — thus the Vassar500 was born.