Big Data, Crowdfunding and the Fundraising Technology Craze
Learn how Vassar College utilized crowdfunding for the Vassar500 campaign and how JDRF tapped Big Data to enhance its targeting and fundraising.
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Joe Boland
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From there on out, the image updates were all labeled as the Vassar1000, upping the ante and showing the flexibility a crowdfunding campaign allows for. The second image update was sent around 5 p.m., the third on Friday a few hours before the end of the campaign and the final thank-you image that used the pun “‘Tank’ you” in reference to the well-known tank the French government had gifted Vassar following World War II in honor of the Vassar women who served as nurses during the war.
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Joe Boland
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