Big Data, Crowdfunding and the Fundraising Technology Craze

Overall, 1,236 donors donated to the Vassar500/1000 campaign through the Launcht crowdfunding website with an additional 110 donors who sent money to the campaign via mail for a total of 1,346 donors. That equated to nearly $150,000 donated directly through the crowdfunding site, and $174,451 total raised over the 24-hour campaign overall.