Big Data, Crowdfunding and the Fundraising Technology Craze

And of course, McCarthy wonders what the longer-term effects of the campaign may be on the donors who participated. Because crowdfunding campaigns typically result in smaller gifts, would it mean donors who gave last year and then again gave through this campaign would give less overall? It’s a concern for sure, but McCarthy also says the main goal of this campaign was participation. So while she’s keeping an eye on those longer-term financial implications, she is very pleased with the campaign’s outcome.